Search Engine Optimisation, (SEO), is the specialised process of optimising your website's organic (natural) search results on Google.
SEO may include;
- Competitor Analysis.
- Keyword Research.
- Search Engine Results Page, (SERP).
- PageRank check.
- Editing your websites meta data and on-page content.
- Possibly utilising Landing Pages or Mini Sites
Search Engine Marketing, (SEM), is the where you pay to promote your website listing in the search result.
SEM is particularly useful when;
- You want to promote something quickly for a short period of time, say a "pop-up store" or a "back to school sale" etc.
- You operate in a competitive market sector which makes it difficult to achieve the desired SERP.
SEM works on a "Pay Per Click" basis whereby you pay each time someone clicks on that link and visits your website.
Search Engine Results Position, (SERP), is an objective measure of your organic Google search ranking.
SERP is a great tool to;
- Measure the benefits that website changes and SEO works have achieved for your Google rankings.
- Compare your website search results with your competitors
Google My Business is great for location based businesses
Google My Business offers;
- A free listing that appears when people search for your particlular business
- You can include as much information as you like
- People can provide "reviews" which can give you great credibility
- A diresct link to your website.