Assuming that you have already reviewed the "8 Critical Things to do Right Now during Covid-19" article we now look at what you do next.
These are actions you need to take over the next few weeks to "hit the ground running" when you re-launch as the Covid-19 restrictions ease.
If you use your time wisely during the crisis you will then have;
1. Digital Marketing Strategy
A clear Digital Marketing Strategy. This provides the overall guide that drives all of your digital marketing activities to ensure that each aspect works together to give you a clear advantage.
2. Social Media
Regular Social Media Posts which automatically get published to your Website Blog. If your website doesn't offer that we can help you out.
3. Newsletters
Produced regular Newsletters to email to your current or prospective clients using Mailchimp or similar. Not everyone will follow your social media postings or website changes so this is the way to let them know what is happening. They can just read the headlines and choose which articles may be of interest.
4. E-Books, Case Studies and Tutorials
Created e-books, case studies and tutorials that can be downloaded from your website or shared on social media. Think of say Bunnings or BCF etc, they offer free "how to" instructions so that we can buy their products or services with confidence. Yours may not need to be as extensive or complex as they may produces. They may be as simple a checklist, diagram or decision flow chart
5. Website Updates
Regular updates to your website which will be beneficial to your clients and improve your SERP. Google loves to see regular new content and will reward you with much higher Search Engine Results Position, (SERP).
6. Google Analytics
Track your visitor trends using Google Analytics to understand what your website visitors are looking at - and by default what they are not viewing or skipping over.
7. Search Ranking
Monitor your SERP and that of your competitors. Ongoing analysys here wil let you keep your finger on the pulse and be able to respond to any marketing activity by your competitors
Take action now to position yourself to be the leader as we exit this situation
