Social Media Marketing is the process of attracting new customers and increasing website traffic by having discussions on social media channels in relation to matters or issues that are of interest to your organisation.
Social media marketing programs generally focus on initiatives to produce content that stands out and encourages readers to share it with their social networks. A business message spreads from individual to user and is probably more valued as it appears to come from a trusted, third-party source, as opposed to the brand name or company itself. Thus, this type of marketing is driven by word-of-mouth, meaning it results in respected media instead of paid media.
Social Media Marketing = Digital Word Of Mouth
Social media has become a platform that is effortlessly obtainable to any person with web access. It provides increased communication for organizations to fosters brand recognition and often boosts client engagement.
If implemented correctly, marketing with social media is a great tool to;
- Drive visitors to your website.
- Become known as an authority on that subject.
- Attract new customers.