Responsive Design develops websites for the future by optimising them for multiple devices from smartphone to tablet or desktop.
A Responsive Design website utilises a fluid layout that can adapt, (or respond), according to the screen size of the device the viewer is using.
No longer is there a need to have a regular website and a mobile website, (M dot), - you now simply have one website built on a Responsive Design and it always looks great with minimal scrolling and resizing.
Put simply a responsive website is a single website that adapts to the screen size of the device used by the visitor, whether desktop, smartphone, or tablet. Therefore providing an optimal browsing experience for the end user with easy viewing and navigation of the website and minimal resizing, panning, and scrolling.
A responsive website dynamically re-sizes its content and imagery for a variety of different screen sizes in order to ensure the website is effective and easy to navigate on any device.
The phenomenal surge in the use of Smartphones and Tablets as popular browsing devices means that typically 40% of traffic now comes from mobile devices, and this number has increased 100% in only the last year. How does your current website appear when you view it on a tablet or smartphone?
If your website is not responsive Google will no longer display your listing in searches done on mobile devices.