Digital marketing encompasses all online channels that enable you to to reach out and communicate with existing and potential customers.
Some critical aspects may include;
- A user friendly website that is easy to navigate and search.
- Utilise Responsive Design so that your website is compatable to all screen sizes
- Search Engine Optimisation, (SEO)
- Keyword Research and, Competitor Analysis
- Search Engine Marketing, (SEM), Pay Per Click
- Fresh Content - News / Blog
- Social Media
- Banner Advertising
- Landing Pages / Mini sites
- Press Releases
- Content Creation
- Email Campaigns
- Newsletter subscription