Website Design - Frequently Asked Questions.
What does it cost to build a website?
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All of the websites developed by Aussie IT are unique so we don't have a standard price as such.
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What we offer is an initial discussion about what you would like - free of charge.
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Following this we develop a "blueprint' together setting out what you would like on your website and where the information is going to be sourced from - still no charge or commitment.
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We will then provide you with a fixed price quote to develop the website described in the "blueprint" - if this is to your satisfaction we accept a deposit from you and commence your website construction.
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The balance of the cost is payable only when you are happy with the website we develop for you and we launch it to the world.
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Having a website is not an expense - it is an investment.
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This investment should provide you with a return like any other investment you may make. Websites are a long term investment - quite the opposite of a TV advertising program for instance which is unlikely to reap you any further benefit after the ads have finished running. The return from a website may come in the way of reduced costs on other forms of advertising, increased sales or both.
Why do you see so many television ads with the companies website address on it?
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TV ads are expensive - they capture your attention and interest.
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Putting the website address on the ad provides an extremely cost effective means of conveying vast amounts of comprehensive information to those people who are interested in what you are offering.
If I have a website can I stop spending money on other forms of advertising?
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A website is simply a "tool" - another string to your bow so to speak.
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Depending on your industry and target market it may form a large part of your marketing effort, or a small part.
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There are very few businesses that could really stop all other forms of promotion and rely solely on a website.
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A website however can save you money on other forms of advertising - say a newspaper ad you may run giving detailed product information can now simply point the interested party to your website for that information.
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It is best to think of it an an adjunct to the other means you employ to grow your business.
What about these "on-line ...build your own website" offers?
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These are often seen as a low cost way to get a website.
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Like most things that come at low cost there can be a few catches!
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Often you don't "own" the website that you create therefore you have to continue to run it there - this makes about as much sense as building yourself a house on land you don't own.
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Because you can't move it you are tied into ongoing fees that can be more substantial than they first appear.
How do we change or update the website once it has been built?
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If you have the time and skills you can make your own changes as you wish.
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Most people however find themselves too busy doing what they do best to get involved with changes and updates to websites.
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We can do these for you in a timely and cost effective manner.
If we get you to develop and host our website are we then tied to you?
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Not at all.
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There are no contracts to sign.
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The only reason you will continue to engage our services is because you are entirely happy with us.
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We are only as good as the service we provide.
I already have an email address. Why do I need another one with my website?
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When you have your own website you own your own domain therefore you should have email addresses from that.
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You own this email address.
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It gives you a professional email address that promotes your business not your ISP or Hotmail etc.
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Because you own it you are then free to choose whatever ISP you want. One of the reasons that ISP's give out free email addresses is to "tie" you to their services. Now you are free.
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No more changing stationery and advising everyone of your new email address just because you choose to change ISP.
So what is the actual process involved in having a website of our own?
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Plan what you would like to have on your website.
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Collate the necessary information.
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Register your domain name.
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Construct the website itself.
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Launch the website to the world.
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Advise the search engines that your website has been launched.
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Later you may need to consider updates, maintenance, minor changes etc.
How will people find my website?
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The majority of people will find your website through a search engine hence the importance of having your website optimised for search engines.
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Other people will visit you website because they have seen your website address on other forms of advertising you do - yellow pages, vehicles signage, print media ads, your email address etc.
What are the advantages in having a website?
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The public is already beginning to expect the convenience of Internet information.
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People visiting websites are at a different stage of the purchase decision process than those watching TV at night. They are already interested in purchasing - they are just deciding who to buy from, hence the opportunity for you to give them a reason to choose your services.
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You establish a readily accessible national and even global presence at a very low cost.
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You offer your customers and clients another way of doing business because of this accessibility.
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You share important business information easily and quickly.
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You comprehensively offer your potential customers reasons to do business with you while they absorb it at their own pace.
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You generate a greater awareness about your company and its products and services.
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You provide public-relations materials, press releases and other information to keep the public informed.
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You create a central information bank to keep all those involved in your company informed.
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You create an extremely powerful and inexpensive way to advertise.
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You invoke a way to reach more people with less money.
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You offer high impact presentations to sell yourself and your products.
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You provide a way to answer frequently asked questions while saving time and money in customer service.
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You establish a general overall way to make business easier to transact.
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You provide 24-hour accessibility.
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You offer a means to make people more comfortable to approach you.
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You create a powerful means of passive advertising.
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You implement a catalyst to build your name and name recognition.
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You provide beautiful pictures which are easily accessible.
( a picture is worth a thousand words )
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You create state of the art media to establish a professional presence.
The buyer decision process - AIDA - Attention, Interest, Desire then Action
People who are looking at websites are often ready to take Action!
....now that is what you want!
If you have any queries that are not answered above please contact us directly so that we can help you.
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